Wimbart

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Overview

Wimbart is a boutique public relations and corporate communications consultancy that specializes in Africa and emerging markets. Founded in 2016 by Jessica Hope, it operates out of London and Lagos, delivering strategic communications services to African tech companies. The firm has become a critical player in shaping the narrative for startups, venture capital firms, and institutional investors, especially in the technology sector. Over the years, Wimbart has garnered a reputable client roster including M-KOPA, Andela, and MaxAB. As of April 2026, the firm has been instrumental in handling communications for over 230 clients across nearly 20 countries.

Recent Developments

  • April 2026: Wimbart celebrated its 10-year anniversary, marking a decade of influential work within Africa’s tech ecosystem. The company has been integral in supporting startups during funding rounds, acquisitions, and market expansions. A short film was also released to commemorate this milestone, showcasing testimonials from key partners and clients.
  • 2025: Wimbart launched "The Wimbart Way," a podcast series that features deep-dive interviews with prominent figures in the African tech space such as Omobola Johnson and Iyin Aboyeji. This initiative reflects the company's ongoing commitment to enriching the storytelling space around African tech.
  • February 2025: The firm expanded its offerings with the introduction of Wimbart Lite, a service aimed at providing communications support to early-stage startups. This service addresses the growing need for narrative-building among startups that might not require ongoing monthly PR retainers.

Company Information

AttributeInformation
Founding Date2016
HeadquartersLondon, UK and Lagos, Nigeria
FoundersJessica Hope
IndustryPublic Relations, Communications
Number of Employees15+

Early History

Wimbart was founded by Jessica Hope, an IROKO alumnus, in 2016. Initially set up to tap into the burgeoning opportunities within Africa's tech scene, the firm quickly grew by providing critical PR and communications strategy to startups and investors navigating the complexities of the African markets. In its early days, Wimbart focused on building robust relationships with African tech startups, effectively bridging the gap between these emerging businesses and global investors. The launch of Wimbart Lite in February 2016 marked the firm's proactive approach in catering to startups that needed strategic PR support at the inception stage.

Company Profile and Achievements

Wimbart operates with a clear mission: to enhance the visibility of Africa’s tech and startup ecosystem on an international stage. It provides a full suite of public relations services tailored to narratives that matter in business and technology sectors.

  • Award-winning: The firm has been recognized for its excellence in delivering strategic communications, winning several awards since its inception.
  • Expansive Client Portfolio: Wimbart has served over 230 clients across diverse markets including Nigeria, Kenya, South Africa, and Egypt.
  • Content and Communications: In 2025, building on its expertise, Wimbart launched "The Wimbart Way" podcast, enriching its portfolio with content-driven platforms focused on African tech storytelling.
  • Strategic Market Expansions: With offices in London and Lagos, and plans for further expansion into regions like Nairobi, Wimbart positions itself strategically to provide hyper-local insights and PR solutions.

Current Operations and Market Position

Wimbart today stands as a leading PR firm for African tech startups and investors. Its impact is reflected in the over $20 billion startup funding the African tech ecosystem has attracted since 2015. The firm’s ability to mold narratives that cater to international audiences has made it a valuable asset for companies looking to expand or secure funding. Its diverse team and continued focus on emerging markets give it a competitive edge in the public relations domain.

Conclusion

Wimbart's journey over the past decade highlights its integral role in reshaping how Africa's tech industry is perceived both locally and globally. As African startups face a more cautious investment climate, firms like Wimbart that specialize in strategic communications play a crucial role in narrative building, crisis management, and positioning for global partnerships. The firm's future trajectory seems promising as it continues to innovate within the narrative-building space, helping clients articulate stories that transcend local contexts and resonate on international platforms.

References

  1. Wimbart Celebrates 10 Years
  2. Wimbart at 10: The PR firm shaping Africa’s $20bn tech narrative
  3. Wimbart Website
  4. Wimbart launches Wimbart Lite
  5. Wimbart Strengthens Africa Tech Footprint