Foresti Design, a São Paulo-based brand identity studio, has completed the new corporate naming and brand identity for Bora Brasil, the recently formed group resulting from the merger of beauty brands Skala and Lola From Rio. The announcement highlights a comprehensive corporate branding system featuring cultural naming and modern typography, as detailed in a recent social media post.
The tweet from abdz. stated, > "Discover the Bora Brasil brand identity by Foresti Design: a corporate branding system with cultural naming and modern typography." This new identity signifies a strategic move for the combined entity, which now commands a significant presence in the global beauty market.
Bora Brasil operates as the institutional umbrella for Skala and Lola From Rio, which maintain their independent product identities. The group boasts an impressive annual revenue of approximately R$2 billion and employs 1,800 individuals across Brazil and the United States. The name "Bora Brasil" was strategically chosen to evoke a sense of action and movement, while also emphasizing its Brazilian origin to support ambitious international expansion plans.
Foresti Design, known for its expertise in brand identity, print, and web design, has developed a system aimed at communicating the group's consolidated vision. The studio's work on the Bora Brasil project has been well-received, garnering significant attention on design platforms like Behance, indicating industry recognition for the creative execution. This rebranding effort is integral to Bora Brasil's strategy to strengthen its market position and continue its growth trajectory in both domestic and international markets.
