Despite a social media sentiment questioning its relevance, global e-commerce giant eBay reported revenues exceeding $11 billion in 2025, showcasing its continued significant presence in the online marketplace. A recent tweet by user StripMallGuy encapsulated this perception, stating, > "I Haven’t thought about eBay in over 10 years. They’re still doing $10B+ in revenue. Serious question: Who is actually using it?" This query highlights a disconnect between public awareness and the company's robust financial performance.
EBay's full-year 2025 revenue reached $11.1 billion, marking a 7% increase, according to Digital Commerce 360. This follows a 2% revenue growth in 2024, which totaled $10.3 billion, as reported in the company's official financial statements. Gross Merchandise Volume (GMV) also saw growth, reaching nearly $80 billion globally in 2025, up 6% from the previous year.
The platform continues to serve a substantial user base, with 134 million active buyers recorded in the fourth quarter of 2024, a 1% increase year-over-year. EBay ranks as the sixth-largest online marketplace globally by third-party GMV, demonstrating its enduring market position. The company's strategy focuses heavily on "recommerce" – the sale of pre-owned and refurbished goods – and consumer-to-consumer (C2C) transactions, which together comprise two-thirds of its business.
EBay is actively innovating to enhance user experience and drive growth, particularly through artificial intelligence (AI). CEO Jamie Iannone described 2025 as a "watershed year" for AI innovation, with the rollout of an "agentic AI" magical listing tool that autonomously creates product listings from images. This initiative has reportedly reduced average listing time by over 25% and increased new listing creation by more than 50%.
The company is also expanding its AI-powered search capabilities, allowing users to engage in natural language dialogue for product discovery. EBay's sustained revenue and strategic investments in AI and recommerce underscore its ongoing vitality in the competitive e-commerce landscape, even as some consumers may not actively engage with the brand.
