"Dunki did not appeal to masses as middle-class audiences get visas easily," says Rajkumar Hirani

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Rajkumar Hirani just said the quiet part out loud.

His film Dunki — starring Shah Rukh Khan — didn't quite hit.

And he knows exactly why.

"Middle-class people get their visas easily."

That one line explains everything.


🎬 The man behind the biggest feel-good hits is admitting a miss

This is the guy who gave us Munna Bhai. 3 Idiots. PK.

Films that landed in every Indian household.

So when he says Dunki didn't connect the same way… you listen.

In a chat with Sanjay Arora, Hirani broke it down beautifully:

👉 "3 Idiots was about the education system. That touched every household."

👉 "Dunki was about illegal immigration. That's a smaller world."


💸 The numbers tell the story

Dunki's lifetime global haul: ~₹454 crore.

Respectable. But look who SRK was competing with… himself.

  • 🔥 Pathaan (2023) — over ₹1,050 cr worldwide
  • Jawan (2023) — over ₹1,160 cr worldwide
  • 📉 Dunki (2023) — ₹454 cr

Same star. Same year. Less than half the box office.


🛂 And here's the uncomfortable truth Hirani dropped

"Our cinema audiences are middle-class. They can get a US visa, hop on a flight, travel."

"But there's another India — no money, no bank balance, no chance of a visa ever getting approved."

"They are condemned to stay where they are born."

That's not just a film note.

That's a sociology lesson in two sentences.


🥸 The research story is wild though

Hirani actually went undercover.

During Covid, he walked into a Punjab "English coaching" centre wearing a mask.

Asked for admission. Sat through a trial class.

What he found:

  • 🪑 A tiny room. 10–12 students. All above 30.
  • 🗣️ Teachers who didn't actually know English.
  • ✈️ Students who didn't care about English — they just wanted that student visa.

"It was both sad and humorous," he said.


🧠 The real takeaway

Hirani isn't apologising. He still stands by Dunki.

He's just saying something deeper:

The people whose lives Dunki was actually about…

can't afford a movie ticket in a multiplex.

And the people who can buy that ticket…

have never had to dunki anywhere in their lives.

Messages still pour in from Canada and the US.

People who lived it. People whispering the same line:

"Why did we even leave?"

Sometimes a film flops at the box office.

And lands exactly where it was meant to.

That's all for now!