SAN FRANCISCO, CA – Gusto, a leading provider of payroll, benefits, and human resources software for small businesses, announced it has reached a significant milestone of serving over 500,000 customers across the United States. The achievement was highlighted by co-founder Tomer London, who shared his enthusiasm for the company's growth and recent product innovations.
London, in a social media post, stated, > "There are ups and downs building a company. Today was an up -- I had an incredible day in our NYC office with gustomers and gusties building the future of Gusto together, and celebrating our 500,000 gustomers." This milestone coincides with Gusto's Spring Showcase, where the company unveiled nearly 75 new features designed to streamline payments, benefits, and compliance for small and medium-sized businesses (SMBs).
The new offerings span across payroll automation, financial intelligence, AI-powered tools, and enhanced mobile capabilities. Key updates include Automated Payment Routing, Assisted Payroll Prep, and Automated Contractor Payments, all aimed at reducing manual errors and saving time for business owners. Gusto also introduced integrations with AI platforms like ChatGPT and Claude, allowing users to manage payroll and analyze trends using natural language.
Gusto, founded in 2011 and originally known as ZenPayroll, has established itself as a critical partner for SMBs navigating complex HR and financial tasks. The company’s platform helps businesses manage payroll, health benefits, tax credits, compliance, and 401(k) plans. This comprehensive suite of services positions Gusto as a key player in the competitive HR technology market, catering specifically to the needs of smaller enterprises.
The company's growth reflects a broader trend of small businesses adopting cloud-based solutions for their operational needs. Gusto's focus on user-friendly technology and robust support has contributed to its expansion, with the platform now processing tens of billions of dollars in payroll annually. The latest product enhancements underscore Gusto's commitment to continuous innovation and its mission to empower the small business economy.
